- Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
- Taking a game to mobile with Blizzard quality standards can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
- Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
- Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
- Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game.